Why Web Design Psychology Is So Important
Have you ever wondered what makes you like or dislike a website? Have you caught yourself feeling drawn and captivated by a website or driven away by another? Those are the moments you’re experiencing the power of psychology in web design. Let me show you what it’s all about and which aspects you should consider while designing a website.
All The Feels
Web designers today are under a lot of pressure. The competition is getting stronger and the so called digital landscape more and more crowded. At the same time the audience’s attention span is becoming shorter. So how do we attract the audience and make it stick to our website? The answer is as simple: Apply web design psychology. In other words design from visitor’s eye and feel what the audience feels when visiting your website. That’s what’s going to have a positive influence on it and make them relate to your website. And that’s where web design becomes so much more than just making a website look good.
It’s Not Only About Colour…
…but also. Of course colour is one of the elements that has the power to provoke a certain feeling in people. For example warm colours like orange or red are perceived as warm and soothing and are often tied to creativity. But at the same time they can also cause stress or anger. As for cool colours like purple or green often are connected to professional and relaxed feelings as well as inviting but also appear cold and unfriendly. The important thing here is to think about the tint, the hue and the shade as well as of the overall amount of space you’re using the colour in.
Give It Space To Breathe
When talking about space the so called “white space” is another important factor of web design psychology. White space defines the space in which no content or visual elements are present. Therefore it’s the space that gives the audience a very important visual resting place.
Well placed white space not only provides the audience a chance to take a visual break, it also implies that you’re well organised and know what’s important. And who wouldn’t want to give that impression?
Choose Your Content & Typo Wisely
Whereas talking about organisation we come to another effectful part of web design psychology namely your content. Not only does the type of content set a tone for you and your organisation, but also the way you edit and organise it. Make sure not to overwhelm your audience by presenting too much content or giving them a hard time by hiding stuff in places that don’t make sense. Always remember: The easier it is for your audience to find what they’re looking for, the better they’ll feel.
Last but not least there is one more factor that will affect your audience’s emotions: Typography. When talking about typography what we’re looking at typefaces, also called fonts, and we’re looking at thousands of them. They can be divided in two big groups, serif fonts (e.g. Times New Roman) and san-serif fonts (e.g. Helvetica). Serif fonts are often associated with professionalism, seriousness and even scholarly while san-serif fonts are often perceived as clean, modern and informal.