SEO trends that could affect your business in 2023.

Search Engine Optimisation is slowly becoming a more popular service provided by different website companies. It is a well-known digital marketing technique which allows for a business to be placed at the top of the search engine site when a key word (related to the business) is searched by a potential customer. Here at SK Web Design, we offer the SEO service as a part of our website packages, to allow for more online traffic to come through our clients’ sites.

A site which uses SEO as a form of digital marketing must always be updated with the highest quality content. Visual content is vital, such as images, infographics, videos, etc. as it will drive more traffic to your website and make it more user-friendly. Thus, increasing customer engagement and accessibility. These updates are vital to keep on top of the latest SEO trends. By knowing what new trends are emerging, it allows for your company to plan the latest website update and information to be put on the site. This will allow for online traffic to be more involved with your site, as it is up to date with every bit of information potential customers may need.

The latest SEO trends to watch in 2023:

Mobile SEO: This SEO trend is the practice of allowing mobile visitors to have the same experience as they would if they searched for your products from a desktop device. By allowing your website to be accessible for mobile devices as well as desktop ones, you can reach up to 10x your target audience, as you are targeting a smaller and niche market of mobile users.

Zero-click Searching: A zero-click search occurs when a SERP (Search Engine Results Page) displays the answer to a user’s query at the top of the search page, instead of just listing sites. If this occurs for a query related to your site, the link for your site will be listed directly under the answer, which can lead to the user being more likely to click on your link. Therefore, it is important to always keep the most up to date information on your site, as it can allow for more zero-click searching to happen.

Voice Searching: This SEO trend describes the voice recognition technology which allows for smart device users to search for their desired query by using their voices. The voice search technology will put this speech into text and deliver the relevant search results. Again, this is why it is so important for your website to be updated with the best possible information on a regular basis, as your site can be recognised far more than when you don’t update it.

Video Content: SEO strategies should include some sort of video content. This can be displayed on your website and can lead to the increase of visitors staying on your site for longer. According to digital marketers, it is becoming increasingly more important when maintaining an online presence to include video content which your audience will find engaging and interesting. By placing key words and targeting specific audiences, search results will be optimised and be more likely to land on your site.

These are just a few of the latest SEO and digital marketing trends which can allow for more online traffic in 2023. It is important for businesses to build an engaging and trusting relationship with their online visitors, as it can allow for more revenue in the future. Therefore, it is vital for the success of your business to always update your site with the best and new information to allow for more SEO trends to be reached. By having SEO as a digital marketing technique, SK Web Design can help you reach more of your target audience and build this trusting relationship with them. Take a look at our different website packages we offer.