What Is SEO?
Search Engine Optimisation (SEO) in the simplest terms, helps your website appear on Google, Bing, and other various search websites. SEO involves a process of improving your site’s organic traffic and help you appear on search engines more. This can involve creating more high-quality content on your site, as well as monitoring your website’s technical issues along the way.
How does SEO work?
As previously stated, Search Engine Optimisation increases the likelihood of your site being on a search engine. It is said to be the persuasion of search engines to recommend your content more to their users.
To collect the data needed, these search engines send ‘bots’ onto your website to gather and create an index. Once an index is created, search engine algorithms then review it and determine which pages should appear on searches, and where they should appear, when users search for a certain query.
By improving your chances of being at the top of a search, you should:
- Keep your website content up to date.
- When adding new information, include key words to reach relevant targets.
- Adding backlinks to your site.
Why is SEO so important for your business?
- Most search engine users (70%+) are more likely to click on one of the top suggestions on their search engine results page. Therefore, it generates far more business for you if your site is located at the top, or near the top.
- SEO can improve the user experience, by making it easier to find what they are looking for, and the appropriate website for it.
- The social promotion of your website will be significantly improved. Search engine users who see a site at the top of a results page are more likely to promote and share it on social media sites.
- SEO can help your business stay ahead of the competition. If a similar site is selling the same product/service, SEO can ensure your business receives more sales, by placing your website at the top of the search and not theirs.
- Your business and website can gain more trust from users. By having a presence in the top positions of a search result by the use of keywords, it can increase the websites trust.
How We Can Help With Your SEO
Overall, it is proven that Search Engine Optimisation is vitally important for your business, and the growth of it. It is the main process in getting your site seen, and on the higher ranks of results pages. Here at SK Web Design, out SEO website packages can increase your chances of this all happening and increase traffic to your site. We offer a Basic, Pro and Premium SEO package. All of our packages include: keyword research, website speed up, image optimisation and an SEO spike report. The Pro and Premium packages include more sophisticated software such as: Advanced A/B testing, Redirect testing and multivariate testing. More information about our SEO website packages, click our ‘SEO packages tab’ on our menu. Also, if you would like to enquire about adding one of these SEO packages to your site, get in contact with us today