What Is Ecommerce?
E-commerce (also known as Electrical Commerce) is defined as the buying and selling of goods and services through an electronic network, such as a website, app, or anything through the internet. During the past decade, the use of e-commerce platforms has contributed substantially to the growth in online retail. Powered by the internet, customers can access an online platform and either browse the content or place orders for products and services. At SK Web Design, we primarily run as an E-commerce business, as our dealings negotiate in website design and other online services.
So, why is E-commerce important for businesses, especially local organisations?
Firstly, it can be seen as more convenient to customers. A store which is located online is available all day, every day, meaning that your customers can view your ‘store’ at any time convenient to them. Therefore, appealing to those members of society who don’t necessarily have the time to go shopping. By allowing more customers to shop online, a wider range of customers will be attracted to your organisation, due to the flexibility and convenient experience you offer.
Secondly, an E-commerce business can broaden your brand. Your business can go from a traditional shop on a high-street, to a well-known website, which allows a wider range of cliental to shop. An online presence can allow your business to fully expand product ranges, reputation, and brand awareness, without having to worry about changing physical locations.
Get Your Products Noticed More!
More marketing opportunities. When using E-commerce and having an online presence, your business is instantly more known. With the use of customer feedback, reputation and SEO (Search Engine Optimisation), your business can be more likely to be found in search engines and adverts. Social media has a huge online presence, which is why advertising on these platforms can expand your business significantly.
Finally, E-commerce can give you, as a business, the opportunity to offer more personalised product recommendations, compared to regular, physical stores. By having an online presence, your organisation can use certain data to present to users a more personalised choice and product recommendations. Therefore, leading to the customer wanting to buy more.
Expand With Ecommerce
As noted, there are a number of benefits to using e-commerce, especially for local companies looking to expand. It is extremely important to these local businesses to have an online presence, as the growth which they can achieve from it is significantly high. It is important to note the limitations of using E-commerce, however. These limitations can be:
- Limited customer services.
- Not being able to see/touch products.
- Waiting time – such as delivery services.
- Security – cyber-crime is significantly higher to small e-commerce businesses.
How We Can Help
At SK Web Design, we offer the best website design and security packages for small and local businesses wanting to achieve an online presence. We offer SEO services, to allow search engines to promote your website more, along with the best quality security to stop cyber criminals. For more information on starting your E-commerce business, contact us today or check out our detailed website!