How often should I update my website?

Many articles online state different times in which websites should be updated, however here at SK Web Design, we believe that a website should be updated with new information at least once a month. Therefore, it not only makes the website work manageable for you, but it also gives out fresh information about your company to your visitors.

When running a business, there are always changes which need to be made. This can include the launch of new products or services, news about your company, and general industry updates. Here are some of our reasons as why updating your website at least once a month can benefit your business.

  1. It can be good for SEO. Search engines are always in favor of new and updated information. This can therefore boost your chances of being at the top of any searches made to do with the service or product you are selling. If you would like to know more about SEO and the SEO packages we offer, check out our other blogs or our ‘packages’ tab!
  2. Keeps users up to date. By updating your website frequently, it can let your website visitors know that your website is still active and ‘alive’. It is important to keep a website fresh, so that your customers know that they can still buy your products and services.
  3. Helps with content marketing. It is vital that your online presence keeps your business relevant online. New and repurposed content for your users can offer more value. The more content your website has, the more value it can then offer.
  4. Boosts your social media presence. It has been proven that it is hard to create content to share on social media. However, the aim of using social media is to drive business traffic to your website. In essence, branding your business on another level. Updating your website regularly can give potential customers more of a reason to visit your site, therefore increasing your site traffic and therefore, revenue.  
  5. Stay ahead of the competition. By updating the information on your website regularly, customers will more likely use your company, as apposed to one of your competitors. This is because you will offer more fresh information which they may need.

This, however, applies to updating information on your website. But, when looking into redesigning your website altogether, that should be done around every two to five years. Each business is unique in what they sell and how they do it. To stay ahead of competitors, it is important to keep your online business presence to keep up to date with website trends. These website trends change rapidly, so it is vital for any business to update their design to keep enticing those online customers to your site, rather than your competitors. The website design can change the overall reflection and perception of the company.  

For more information on our website packages, take a tour of our website today. Alternatively, get in contact with us, with any queries you may have towards updating your website.