SEO, also known as Search Engine Optimisation, is known as the process behind improving website visibility, when customers search for products or services related to your business in Google, Bing or other search engine websites. SEO is an essential marketing tool for any business, as the more visibility gained, the more customer traffic will be diverted onto your site. At SK Web Design, we incorporate this SEO into all of our website packages, to ensure that all of our customers get this online traffic and can generate more online revenue for everyone.
Whether you are a small business owner, or a large one, SEO can have a significant impact on the success of the business. Here are our free SEO marketing tips that could help your business reach success.
- SEO can target relevant key words, therefore reaching out to a higher number of potential customers. This can be done through both primary and secondary key words. Primary key words focus on the main content focus, whereas secondary key words support this main content topic. Therefore, the use of these key words is essential in gaining potential new cliental.
- Quality original content is vital in terms of how potential customers find your site. Original and comprehensive content shows your audience what services you offer and how it can stand out to them when they search.
- Use short, but descriptive page titles. This can significantly impact the on-page SEO, as it can help search engines understand your page better and place them at the top of searches.
- Remove anything on your page which takes a while to load. Potential customer experiences can be affected drastically if they are made to wait with page load times. Users are unlikely to stick around, therefore increasing your ‘bounce rate’ – which can be described as how many people click on a page and click back off again.
- Use a mixture of internal and external links. This can improve user experience, along with website credibility. These links will lead to more relevant and useful information related to the search request. An internal link will direct users to other pages located on your website, whereas external links will lead to that of another similar website.
- Optimisation is also crucial in gaining potential customers. Matters such as formatting, accessibility, context and links should all be relevant to the page and entice the customer into using your business above others.
- Finally, you should closely watch and study your competitors. There is a high chance that they are creating similar pages and types of content to you, which will target your target audience. By watching your competitors, you can learn more about what their next move is, along with other useful ideas which you could use.
These SEO marketing tips are useful in placing your website at the top of any search and creating a positive user experience, which can therefore generate more customer traffic. For more information on our SEO packages, take a look at our detailed website today, or get in contact with us!